When I was growing up, my favorite books were the Choose Your Own Adventure books. I loved the ability to chart my own course. If you want to open the red door, go to page 23. If you want to open the blue door go to page 37. Of course, there were better paths and worse paths. When you hit a dead end, you could always go back, learn from your mistakes and try another path. Many of these elements mirror the journey of an entrepreneur — something we wanted to emulate and build upon as we thought about ways to be helpful to entrepreneurs. Entrepreneurs — this is designed to be a resource uniquely for you.
About the Impact Beacon
The Impact Beacon is an insights platform that allows entrepreneurs to use facts and figures to identify, evaluate, and articulate their impact.
For the first time, entrepreneurs can visualize and explore the positive impact of their business in a few simple steps. The Impact Beacon provides the entrepreneur with planning tools and a vision for the impact that they can build companies around. It was built to complement the hard work of impact platforms such as the Sustainable Development Goals, IRIS+, BLab, and the Impact Management Project (among others).
The Impact Beacon asks a short series of questions that take entrepreneurs less than two minutes to answer. The result is a shareable series of measurements and impact targets that they can use to demonstrate their company’s potential impact at scale. The metrics are mapped to those identified by the UN’s Sustainable Development Goals, and are linked back to third party research so entrepreneurs can explore the ties between their business and the potential outcomes it can achieve.
Entrepreneurs have been using the Impact Beacon’s downloadable output in pitch decks, websites, and marketing materials — which often results in better stakeholder relationships, employee retention and recruiting, and public relations. These entrepreneurs are also constantly improving the Impact Beacon by providing feedback and suggestions for additions, expanding the reach of the platform to other sectors and geographies outside the US. By making the impact storytelling process easy, accessible, and tangible, the Impact Beacon will help more entrepreneurs build more impactful companies.